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It “only” needs to do 2 things… in a few con

It “only” needs to do 2 things… in a few concise, powerful words 🤣 headlines are either the hardest to write with hundreds of tries or they come to you while you’re walking the dog. There’s no in between. Do you have great tips for writing homepage headlines?
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#Freelance #creativeentrepreneur #freelancelife #copywriter #northjersey #risingtidesociety #freelancecopywriter #marketingtips#communityovercompetition #copywritingtips #digitalmarketing #njmarketing

This is all I’ve got right now: i can hear you’re angry that mommy won’t give you a third banana, but it’s time to put some pants on.
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#Freelance #creativeentrepreneur #freelancelife #copywriter #northjersey #risingtidesociety #freelancecopywriter #marketingtips#communityovercompetition #copywritingtips #digitalmarketing #njmarketing #boymom #toddlerlife #workingmoms #copywritersofinstagram

Sooo it’s to write your home page and don’t kn

Sooo it’s to write your home page and don’t know where to start. ✨ these three things need to be there ✨

1️⃣ what you do: make this super clear. If the reader doesn’t understand, then they’ll bounce
2️⃣ who you help: is this person the right client for you?
3️⃣ where to go next: should they look at your services page? Book a call? Download a freebie? Your homepage needs an obvious next step

✨Download your FREE homepage checklist + walkthrough video by signing up for my email list! ✨ if you’re already on my list, you’ll get it in today’s email! 🎉
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#Freelance #creativeentrepreneur #freelancelife #copywriter #northjersey #risingtidesociety #freelancecopywriter #marketingtips#communityovercompetition #copywritingtips #digitalmarketing #njmarketing #localbusinesses #localmarketing

✨ Your reader won’t buy if you don’t remind

✨ Your reader won’t buy if you don’t remind them they have a problem ✨ putting this out there because I get the most push back on this when I write a website. But if you keep everything light and breezy in your copy people will feel great, but they won’t buy. You need to compel them to action.

Some brands overdo it or miss the point: you see an ad and think, “wow this product is just not that life changing.” Or, “who even mops that way??” which means they picked the wrong pain points.

You want just enough for your reader to say, “yea, they get me” or, “oh that would make life easier”

And yes, you have to remind them pretty often that they have a problem and you have the solution.

Do you mention your potential client’s paint points on your site or social?
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#Freelance #creativeentrepreneur #freelancelife #copywriter #northjersey #risingtidesociety #freelancecopywriter #marketingtips#communityovercompetition #copywritingtips #digitalmarketing #njmarketing

Trying to make a reel with audio that’s actually

Trying to make a reel with audio that’s actually trending instead of waiting 2 months when the moment is past 🤣

So in case you didn’t notice: I changed my Instagram handle to “Copy by Danielle”, so you know what you’re getting into 🤣 I write website copy for small businesses and give resources for DIYing your own website copy!

If your website is done right, people we’ll be excited to work with you and confident you solve their problems. Email me to get started!! ✨✨

Always start my Fridays painting my nails for the

Always start my Fridays painting my nails for the weekend 🎉 while watching a copywriting class ⌨️ between the holiday and sickness, I did not get much done this week. But there’s always another Monday. ✨ do you have any Friday routines??

The perfect distraction … making a reel about pr

The perfect distraction … making a reel about procrastinating 😝 how has your post-holiday-weekend been going??

"Try walking around with a child who’s going, ‘Wow, wow! Look at that dirty dog! Look at that burned-down house! Look at that red sky!’ And the child points and you look, and you see, and you start going, ‘Wow! Look at that huge crazy hedge! Look at that teeny little baby! Look at the scary dark cloud!’⁠
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I think this is how we are supposed to be in the world–present and in awe.” - Anne Lamott, Bird by Bird⁠
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#freelance #creativeentrepreneur #thecopywriterclub #copyhackers #copywriter #northjersey #risingtidesociety #freelancecopywriter #workfromhomelife #communityovercompetition #digitalmarketing #writerslife

Copywriting Danielle Wilson

© 2020 Danielle Wilson | Designed by Danielle Wilson

Copywriting Services for small, local businesses in Northern New Jersey. Serving Sussex County and Morris County.